The Quick Demise of Qwikster – ICANN gTLD Approach

The Quick Demise of Qwikster – ICANN gTLD Approach

The superstar movie rental giant, Netflix rapidly graduated to movie streaming and suddenly splintered the old fashioned DVD movie rentals and created ‘Qwikster’, a separate division with… (Contributed by Naseem Javed)

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Netting the Neo Traveller

Netting the Neo Traveller

Last year alone, the size of online travel market saw an average of $53 billion of gross bookings growing at an impressive rate of… (Contributed by Vikas Gulati, Vice President, Business Development & Marketing, Asia Pacific, Sprice Pte Ltd)

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Creating value, Enhancing relationships

Creating value, Enhancing relationships

Building value when selling to Asian customers (Contributed by Greg Moore, Managing Director, Huthwaite Asia-Pacific)

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Buyersphere 2011: would the real Customer 2.0 please stand up?

Buyersphere 2011: would the real Customer 2.0 please stand up?

By Richard Bush, Dip DM, Joint Managing Director, Base One (Article supplied by The Institute of Direct Marketing)

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Rich Media Mobile Advertising

Rich Media Mobile Advertising

Rapidly entering the global mobile market, rich media represents a paradigm change for all players in the mobile content… (Contributed by Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited)

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We need more Eros and less strife

We need more Eros and less strife

The debate about the most fundamental changes in the market landscape the last 100 years is colored by sterile polemicists who focus on insignificant fragments of the whole that is magnified far out of proportion, instead of constructive… (Contributed by Joakim Vars Nilsen, Senior Creative Strategist, MediaFront – A part of McCann World Group).

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Why trademark registration is not enough

Why trademark registration is not enough

Lawrence Chong, partnered with Babylons Vietnam in assisting Vietnamese enterprises to build iconic brands in this interview, Chong shares key insights on how to protect Vietnamese export products.

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Google+ and Social Media

Google+ and Social Media

Barely launched a couple of weeks ago, Google+ has already passed the 10 million users mark. It is the fastest growing… (Contributed by Anshul Jain, CEO and Founder of ThoughtBuzz)

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New Google Plus Engagement Reports and What it Will Mean for Social Share Metrics

New Google Plus Engagement Reports and What it Will Mean for Social Share Metrics

Contributed by Wikus Engelbrecht, Copywriter and Journalist at GraphicMail

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Change is good – it will give you a new lease of life

Change is good – it will give you a new lease of life

By Iain Lovatt, IDM, Executive Chairman, BlueSheep (Article supplied by The Institute of Direct Marketing)

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