5 tips to help you match the right agency with the right creative job

Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)

Checklist: Are you doing enough for your image management?

For any digital marketer, visuals can make or break audience engagement. Case in point, recent research shows that on average, total views increase by a whopping 94% if a published article contained a relevant image compared to one without. High quality images can further lead to positive… (Contributed by Jason Hatch, Senior Director, Product Management, Web Experience, Asia Pacific & Japan, Akamai Technologies)

The future belongs to millennials. How well do you know them? 4 key trends that define how millennials interact with brands.

The millennial generation, born 1980-2000, represents the single largest generational group in history. In the coming years, they will make up over 50 percent of the workforce while earning more than… (Contributed by Contributed by Delphine Dauge, Agency Director, Brandimage Paris and Jean-Christophe Estrampes, Director of Strategic Planning, Brandimage Paris)

Latin America is ripe for smart, integrated digital marketing

Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin America is ripe for picking.

Latin America is the fourth largest mobile market in the world, with the most engaged social media users, avid video consumption, and nearly universal use of smartphones to help guide purchasing decisions. In a region where smartphones are considered… (Contributed by Marina Sanchez, Director of Business Development for Latin America, SGK)