“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” When Larry Page made that comment in an interview with Charlie Rose, he was reflecting on the fearless innovation that makes for a successful technology company, like his own startup, Google. But when you think about traditional brick-and-mortar retailers, is there even a future to… (Contributed by Rob Hollands, Director of Brand Experience, Anthem Worldwide)
You can’t read a B2B blog post lately without coming across the newest acronym on the block #ABM. So why the hype? And why now?
Funnily enough it’s a term that’s been in use for more than a decade, yet many companies are only now coming to hear about and understand the power of Account Based Marketing (ABM).
First coined back in 2003 by the US-based ITSMA organisation, ABM is a strategy in which marketers target a defined number of high-value, strategic accounts and tailor their marketing efforts… (Contributed by Joshua Koh, General Manager, ASEAN & SAGE of Oracle Marketing Cloud)
Some of the biggest consumer companies now have a Chief Growth Officer (CGO) reporting to the CEO on the organisation chart. These people have a daunting remit: represent the customer, energise innovation, enable positive disruption, look long-term and create a plan to get an entire company on board. Not easy. Many of these companies are only a few years into the CGO era. But trends are becoming clear, and they are instructive — for companies with, or considering, a Chief Growth Officer to initiate and deliver organic and inorganic growth by leveraging the resources of their entire organisation. So we recently talked to Michael Leeds, SGK’s Senior Vice President of Client Engagement Americas, about how to get…
Product packaging has long played multiple roles for brand owners and retailers. Beyond containing the product, it conveys information about the brand. It helps in tracking products with UPC labels and barcodes that make inventory and POS scanning easier. And, as a key consumer touchpoint, it engages consumers with… (Contributed by Bruce Miller, Vice President of Product Development at SGK)
Eighty-five percent of the world’s population lives in regions with emerging and developing economies. That’s 6 billion people. As these populations grow in size, they also grow in influence. Ten years ago, these emerging and developing economies accounted for less than half of… (Contributed by Deane Shillito, Client Solutions APAC, SGK)
In part 1 of this article, Jimmy Storrier shared a few personal experiences, explaining when and where in his view personalised marketing is slipping into the creepy zone. In this second and last part he shares 5 things you need to keep in mind when you want to make marketing an effective personal and not a creepy experience.
In this article Jimmy Storrier, Managing Director of the JBA office in Singapore, shares his experience and view on personal marketing and specifically on cases where personal marketing got creepy. In a second part of this article, which we will publish in a week from now, he will share 5 things to respect when you want to avoid that personal marketing becomes creepy.
Integrating the Internet of Things into event management in Asia
The Internet of Things (IoT): one of the hottest topics in the world of technology and amongst marketers today. For the most part, we are seeing articles, debates and discussion on the enabling side of the IoT – the technology, the applications, the tools involved.
But I personally think that the most fascinating side of the IoT is… (Contributed by Selene Chin, Managing Director of Pico Pixel Pte Ltd)
Variable marking and coding: Making the best of a necessary good
It’s easy to think of variable marking, coding and identification requirements as a necessary evil, but the truth is they’re a necessary good. Look at all the ways packaging codes and markings can benefit consumers, producers, retailers and the brand itself. (Contributed by Liz Churchill, Vice President for Sales & Marketing (left), and Lyndsey Farrow, Marketing Communications Specialist, Matthews Marking Systems.)
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination. They bring artistry to their work. They make emotional connections, liberate dreams and engage people in the art of fine living with stories and experiences that go beyond… (Contributed by Delphine Dauge, Agency Director, Brandimage Paris)