Marketing case studies have been a feature of AdAsia magazine for many years and we are delighted to continue here in our digital magazine. This offers the marketing executive the benefit of learning from the experiences of others. Each month we invited an agency or a client to submit a Marketing Case Study. Each should cover the problem or obstacles, the strategy, the execution and then, most importantly the measured results. Each Marketing Case Study is archived providing a treasure trove of successful marketing ideas. If you would like to submit a Marketing Case Study, contact editor@adasia.com.sg

1920 Evil Returns Facebook marketing

1920 Evil Returns Facebook marketing

Submitted by IntelliAssist

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Pantene: Making miracles happen

Pantene: Making miracles happen

Published in AdAsia October/November 2009 (Submitted by Grey Group Asia Pacific)

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Pringles “Xpress Yourself” Online Original Music Competition 2008

Pringles “Xpress Yourself” Online Original Music Competition 2008

Published in AdAsia August/September 2009 (Submitted by Grey Hong Kong)

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The World’s 5-Star Airline

The World’s 5-Star Airline

Published in AdAsia June/July 2009 (Submitted by Batey – A Grey Group Company)

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Democracy works for Idea Cellular

Democracy works for Idea Cellular

Published in AdAsia April/May 2009 (Submitted by Pinstorm)

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Monster response for EA

Monster response for EA

Published in AdAsia March 2009 (Submitted by MTV Networks Asia Pacific)

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Tapping culture for handwashing campaign

Tapping culture for handwashing campaign

Published in AdAsia December 2008 (Submitted by Grey Vietnam)

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Killer campaign

Killer campaign

Published in AdAsia October 2008 (Submitted by Grey Melbourne)

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Top Shot captures the sales

Top Shot captures the sales

Published in AdAsia April 2008 (Submitted by Icon International and Iris Singapore)

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Gaming with the Guinness Pool Challenge

Gaming with the Guinness Pool Challenge

Published in AdAsia March 2008 (Submitted by Edelman Hong Kong)

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