Tracking the effectiveness of promotional gifts
Published in AdAsia September 2007 (Submitted by Communications DNA)
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Marketing case studies have been a feature of AdAsia magazine for many years and we are delighted to continue here in our digital magazine. This offers the marketing executive the benefit of learning from the experiences of others. Each month we invited an agency or a client to submit a Marketing Case Study. Each should cover the problem or obstacles, the strategy, the execution and then, most importantly the measured results. Each Marketing Case Study is archived providing a treasure trove of successful marketing ideas. If you would like to submit a Marketing Case Study, contact editor@adasia.com.sg
Lovin’ McDonald’s with FIFA
Published in AdAsia March 2007 (Submitted by Leo Burnett Singapore)
Full StorySIM says “Save yourself”
Published in AdAsia January/February 2007 (Submitted by JWT Singapore)
Full StoryFast tracking careers at Seemightyatom.com
Published in AdAsia November 2006 (Submitted by Shawn Mak, PR & Media Manager, Asia-Pacific of O2 (Online) Ltd)
Full StoryWhere actions speak louder than words
Published in AdAsia July 2006 (Submitted by Jane Prior of Priority Consultants)
Full StoryUnleash the Tiger
Published in AdAsia May 2006 (Submitted by David Dahan, Strategic Planning Director of BBDO Singapore)
Exhibiting the perfect product launch with Vidal Sassoon in Hong Kong
Published in AdAsia April 2006 (Submitted by Geoffrey Handley, Sales and Marketing Director of The Hyperfactory)
Full StoryEffective advertising leads to surge in revenues for Tiger Airways
Published in AdAsia December 2005 (Submitted by Euro RSCG Singapore)
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