We spoke with Louis Boswell, the newly-named AVIA’s CEO, to understand the reasoning behind the change and get some of his thoughts pertaining to the dramatically changing and evolving video landscape.
Montblanc on the essence of watch marketing
AdAsia interviewed Head of Marketing for Montblanc South East Asia, Benjamin Goh, right before the launch party at the Ion Orchard Sky Observation Deck. The Observation Deck had been changed into an impressive mountain landscape, where upon entering…
Singapore’s Newest Telco Puts Customers First, Claims To Be First
I spoke with Gaurav Gupta, Senior Media Manager, Omnichannel, Circles.Life during the recent Adobe Symposium in Singapore.
Adobe clearly anchored the event on Customer Experience, its importance and the value for the contemporary business that could be had from focusing in the CX area. I was keen to understand how Circles.Life are addressing this as…
Vuulr: Content on the Blockchain
AdAsia had the pleasure of sitting down with Ian to understand the proposition of Vuulr and the impact he was looking to bring to the world of content commerce.
Putting science into influencer marketing
(An interview with Evangeline Leong – founder at Kobe Technologies) Singapore is well known as an amazing success story in Asia. From jungle state to leader in logistics, finance and tech in 50 years’ time is nothing short of a miracle. Despite this, its government enjoys a reputation of not wanting to rest on its laurels, because the world is changing fast and one needs to…
Digital Content Production: What’s Next?
The pace at which digital content production has developed is little short of astonishing.
Consider, as one example, how quickly we’ve progressed from simple static GIFs to kinetic emails that allow consumers to directly purchase products with just a few clicks. In a few short years, our digital landscape has migrated from desktop to mobile, from broadcast to personalised communication, and from static to fully immersive experiences. Suffice it to say, for brands and marketers who embrace… (Contributed by John Dalziel, Client Director, SGK)
The intelligence behind PropertyGuru
Most people, except for a few competitors maybe, would agree that PropertyGuru is the leading online property portal in Singapore. But also in Indonesia, Thailand and Malaysia they have a leading presence. Recently, they announced a brand relaunch, accompanied by the integration of Artificial Intelligence to improve the user experience. We took the opportunity to interview PropertyGuru CMO Björn Sprengers to get a better understanding of the why and how.
How to start measuring content marketing ROI
What’s more important to a content marketer than success? Replicating success! Whether you distribute only dozens or up to thousands of content assets, measuring how they stack up against one another identifies what’s worth doing again.
But how will the 91 percent of B2C marketers whose companies are committed to content marketing succeed when 63 percent aren’t expecting a budget increase? How will they know if they fail or succeed… (Contributed by Yvette Quintanar, Marketing Manager, SGK)
Avis Easteal on what marketing vendors can do better
During a recent DMAS event on the topic ‘the rise of the bots in marketing’, Avis Easteal was one of the experts on the panel. A great many topics were addressed by the experts but Avis stood out with her view on how vendors should improve the way they engage with clients and prospects. AdAsia approached her for an interview especially focusing on this topic.
Vorsprung through Marketing
Rudi Venter has been with Audi for a long time. A born and raised South African with a rather German sounding name, he runs the Audi Singapore organisation as General Manager, Marketing since mid-2017.
Rudi Venter started his career as an automotive journalist in 1998 in South Africa. When he was approached to join…