What’s more important to a content marketer than success? Replicating success! Whether you distribute only dozens or up to thousands of content assets, measuring how they stack up against one another identifies what’s worth doing again.
But how will the 91 percent of B2C marketers whose companies are committed to content marketing succeed when 63 percent aren’t expecting a budget increase? How will they know if they fail or succeed… (Contributed by Yvette Quintanar, Marketing Manager, SGK)
During a recent DMAS event on the topic ‘the rise of the bots in marketing’, Avis Easteal was one of the experts on the panel. A great many topics were addressed by the experts but Avis stood out with her view on how vendors should improve the way they engage with clients and prospects. AdAsia approached her for an interview especially focusing on this topic.
Rudi Venter has been with Audi for a long time. A born and raised South African with a rather German sounding name, he runs the Audi Singapore organisation as General Manager, Marketing since mid-2017.
Rudi Venter started his career as an automotive journalist in 1998 in South Africa. When he was approached to join…
The shift to digital-first marketing has radically changed how consumers engage with brands. With new technologies showing up and showing off daily, and still others waiting in the wings, turning back is… (Contributed by Contributed by Tearle Calinog, Director of Client Engagement, SGK)
DBS is a strong and proud part of Singapore’s banking heritage. The last four years, they have pursued a clear customer-focused experience innovation strategy. AdAsia had the opportunity to hear from Pearlyn Phau, Managing Director & Deputy Group Head of Consumer Banking Group and Wealth Management, how DBS enables innovation throughout…
About a year ago the Singapore marketing community was alerted to an ambitious new project: The Marketing Group, a loose merger of four disparate marketing services agencies, was listed on the junior Swedish stock exchange First North under the ticker TMG.
Speed to market – for brand owners and marketers, it can be elusive, frustrating and, at times, seemingly impossible to achieve.
Today’s complex, matrix and resource-constrained organisations may contribute to internal and external communication issues that stall the progress of bringing even the simplest of brand collateral to the market. As you may know, the effects can be… (Contributed by Jesse Moen, Director, Client Solutions, SGK)
To gain brand share of a rapidly expanding e-commerce market, marketers need to provide customers with an experience online that’s as true as possible to the product they choose at the physical store shelf. It’s time to regain control of the way your brand is… (Contributed by Bruce Miller, Vice President of Product Development, at SGK)
Australian Telco Telstra acquired Ooyola, an On Demand Video distribution and content monetisation platform. Steve Davis, General Manager APJ at Ooyola thinks this combination is ideal. Here is why.
Today’s marketers are tasked with generating demand for their brands, products and services and their marketing budgets are being scrutinised and squeezed like never before. Agency spend always ranks high within these tight budgets. Improving the agency selection process, which is usually missing or outdated, can yield great returns… (Contributed by Carrie Golvash, Client Solutions Engagement Manager, SGK)