ADAsia

Winning a D&AD Yellow Pencil will improve the professional life of any winner but now there is an award that will improve the lives of others. The White Pencil will be awarded to celebrate an idea that will change the world for the better.

This year the D&AD celebrates its 50 anniversary. It remains the show in which every creative person wants to gain recognition. The focus of this show remains on creative excellence. To win a Yellow Pencil or for your work to be selected for the annual means envy from your peers…

Our editor and publisher, Allein Moore meets up with Tim Lindsay, CEO of the D&AD organisation during the judging for the 2012 awards. Tim talks about the founding of this respected creative organisation and his plans during the 50th anniversary year.

London 18th April: It was the British entries, which scored highly with the Jury in the D&AD 2012 ‘Packaging Design’ category.

Allein Moore reports from London: In day three of the D&AD judging at the Olympia Exhibition Centre, the results from the typography jury surprised many by giving the only two Nominations to Asian entries.

AdAsia will be reporting over the next few days from Olympia Exhibition Centre in London where the judging is being finalised for the coveted D&AD awards.

Neeraj Nayar, President of Contagious/India, Contagious Communications, London, speaks to AdAsia editor, Allein Moore, and gives insights into developments in the advertising industry that his company has observed. He reminds us that we must not let excitement over technology get in the way of basic human communication. Contagious magazine and its offshoots closely monitor the advertising, marketing and retail industry.

Allein Moore chats with Kentaro Kimura, Co-CEO, Executive Creative Director, Account Planner, who founded Hakuhodo Kettle, Tokyo, a break-away from the main Japanese agency. He talks about his need to seek fresh ways to connect to the customer and discover what they truly need, not what they want. His agency is breaking fresh ground in Japan. He was a judge in the 2012 AdFest held in Thailand which was where AdAsia caught up with him.

Allein Moore talks to Bob Greenberg, Chairman, CEO, Global Chief Creative Officer of R/GA New York about his company’s original focus on movies like ‘Superman’, ‘Alien’ and ‘Predator’ to its development as a leading international digital agency. Greenberg was the Grand Jury President at AdFest 2012 where our editor caught up with him.

The annual Asia Pacific Advertising Festival, AdFest, returned this year to Pattaya in Thailand. The break in Phuket last year served to remind everyone how perfect…