ADAsia

AdAsia interviewed Mike Berry, a veteran ad man and a digital evangeliser who came to Singapore on 18th November 2011 to present ‘The Best of Global Digital Marketing’. The event was organised by the local 4As. Mike speaks of his journey and how he has observed the ever changing world of digital.

AdAsia interviews Bob Greenberg, Chairman of the International ANDY awards.

The AdAsia interview with Rosie Arnold, recently elected President of D&AD. She talks about the series of lectures on senior women in the creative sector which she initiated in her new role. Rosie was behind the classic Levi’s ads in the 80s and 90s. She currently holds the post of Creative Director at Bartle,Bogle & Hegarty, London.

Allein Moore catches up with Laurie Coots, CMO at TBWA Worldwide at Spikes 2011. She talks about gamification, a theory revolving around the elements that make play, such as a sense of losing time, an invitation to participate, a sense of challenge and mastery. She feels the digital age has made us too obsessed in writing games instead of making our brand proposition more interesting and more fun.

Chris Foster, Chairman & Regional CEO, Asia Pacific, Saatchi & Saatchi talks about setting up the regional office in Singapore, praises the entrepreneurial spirit in Asia and applauds the possibilities for growth offered in the region.

This Vietnamese engineer has been in several roles but happily now heads up comScore in Singapore, where the digital research company set up an office two years ago. Nguyen, Vice President, Southeast Asia, comScore Inc. explains how his company collects data.

Jason Kuperman is an architect turned leader in digital media. In this interview with Allein Moore, Editor of AdAsia, Kuperman, Vice President, Omnicom Digital Asia Pacific, India, Middle East & Africa, Omnicom Group Inc. says that he is very excited about mobile as a vehicle for brands but less excited about how agencies are using it.

Allein Moore meets up with Rachel Ooi, Regional Head, Convergent & Mobile Advertising, Asia Pacific, Middle-East & Africa; Ericsson AB at the MMA Forum in May 2011. Rachel talks about the role Ericsson plays in the mobile industry and how her company works with agencies and telecoms operators. You may be surprised at the range of services under Ericsson’s portfolio.

AdAsia talks to Atul Satija, VP and Managing Director at InMobi Asia Pacific talks about the connection InMobi has with agencies, advertisers, developers and telecom operators. He also reveals his company’s plans for expansion and the changing attitude towards mobile.

Greg Stuart, President of the Mobile Marketing Association, talks about the massive adoption of mobile services and the change the smartphone has had on our habits. Greg also talks about how advertisers are using the new technology such as location- based services.