Jon Sugihara’s resume consists of a mix of start-ups of just about every kind. The past few years he has been in Singapore and founded Perx, the ultimate survivor of…

Emarsys is one of the 3800+ players that occupy Scott Brinker’s Chiefmartech Lumascape. Contrary to many of those players they have been around for a while. Emarsys was founded in 2001 and has grown considerably, yet they are still independent in a world where the big guys like Oracle and IBM are gobbling up…

We had the honour to do an interview with Don Peppers at a Customer Experience event, organised by SAP Hybris. The event focused on the importance of Customer Experience for businesses and highlighted…

You could say that the foundation of Xaxis is an example of how WPP is reacting to the power of advertising moguls like Facebook and Google. WPP thinks that it is only through sheer scale and the use of massive amounts of data…

An interview with Damien Cummings – Global Head of Digital Marketing at Standard Chartered Bank

Damien Cummings has been able to build quite a reputation for himself in the 8 years he has been active in marketing in Singapore. This may have something to do with the five positions…

AdAsia talks to Paul Kemp-Robertson, the Co-Founder & Editorial Director of ‘Contagious’ magazine, at AdFest 2016. Paul reveals his motivation in starting this inspiring magazine and how his organisation has developed since the early days of the print magazine.

An interesting presentation at Spikes Asia 2015 was from Pratik Thakar who spoke of the campaigns produced by Coca-Cola that go beyond sales marketing and help the community. He also talks to Allein Moore about his early career that led to his current intriguing title of Creative Content and Design Excellence Head at Coca-Cola.

Sven Huberts, Managing Director of Isobar APAC, spoke to Allein Moore at Spikes Asia 2015. He talks about his journey leading to Asia and some of his work for Isobar’s major client, Coca-Cola. At Spikes, he presented the Emoticons campaign which was first launched in Vietnam.

Eu-Gene Ang is convinced about one thing: customer buying decision today are based on emotions backed up by logic. This has major consequences for marketing and advertising. AdAsia met Eu-Gene recently for a Q&A.

Pum Lefebure, Co-Founder & Chief Creative Officer of Design Army (Washington, DC), talks about her life and work journey as a Thai woman and designer. She explains how Thai design training and culture has helped her achieve success in the USA. Lefebure discusses how she approaches design and gives examples of the unique approach for her clients in the fashion industry and theatre. She talks about the differing relationships between designers and agencies in her adopted country.