Australian Telco Telstra acquired Ooyola, an On Demand Video distribution and content monetisation platform. Steve Davis, General Manager APJ at Ooyola thinks this combination is ideal. Here is why.
How important is Eyeota for Oracle?
Oracle announced a global partnership with Eyeota a few months ago. What does Eyeota do and why is the partnership important for Oracle? We meet with one of the co-founders of Eyeota, Kevin Tan, CEO and co-founder of Eyeota to get a better understanding.
Fintech events, VR, and whether festivals are getting too big
We had the opportunity to interview Philip Thomas who led 10 editions of the famous Cannes Lions and is currently the CEO of Ascential Events. Ascential is the organiser of festivals such as Cannes Lions, Dubai Lynx, Eurobest and closer to home, the annual Spikes Asia. He has some interesting views on marketing, fintech and the size of London as a city.
Formula Heineken
In June this year, on the occasion of the Italian Grand Prix in Monza, Heineken announced a global sponsorship deal with Formula One.
It’s not the first time a big global alcohol brand does a sponsorship in…
The Interview: Jon Sugihara on Kodakit and the Uberisation of Photography
Jon Sugihara’s resume consists of a mix of start-ups of just about every kind. The past few years he has been in Singapore and founded Perx, the ultimate survivor of…
The Emarsys Story
Emarsys is one of the 3800+ players that occupy Scott Brinker’s Chiefmartech Lumascape. Contrary to many of those players they have been around for a while. Emarsys was founded in 2001 and has grown considerably, yet they are still independent in a world where the big guys like Oracle and IBM are gobbling up…
Don Peppers on 1:1 Marketing & Customer Experience
We had the honour to do an interview with Don Peppers at a Customer Experience event, organised by SAP Hybris. The event focused on the importance of Customer Experience for businesses and highlighted…
Programmatic according to Xaxis
You could say that the foundation of Xaxis is an example of how WPP is reacting to the power of advertising moguls like Facebook and Google. WPP thinks that it is only through sheer scale and the use of massive amounts of data…
Why Marketing needs a moonshot
An interview with Damien Cummings – Global Head of Digital Marketing at Standard Chartered Bank
Damien Cummings has been able to build quite a reputation for himself in the 8 years he has been active in marketing in Singapore. This may have something to do with the five positions…
Creativity is catching
AdAsia talks to Paul Kemp-Robertson, the Co-Founder & Editorial Director of ‘Contagious’ magazine, at AdFest 2016. Paul reveals his motivation in starting this inspiring magazine and how his organisation has developed since the early days of the print magazine.
