Marketing technology has become a bit of a zoo lately, with an abundance of exotic animals. And if you want to picture a zookeeper, picture Will Griffith, who recently joined Tealium.
DOOH or Die: Programmatic Advertising now Includes Out-Of-Home
Digital out-of-home (DOOH) has been around for some time now. The term typically refers to digital media that can be seen in areas accessible to the public. Like other digital media, DOOH is now being moved into the realm of programmatic. We spoke with Zachary King, Vice President, Commercial, Asia at MediaMath.
WTA: Serving snack-able content
The Women’s Tennis Association (WTA) organised a tournament in Singapore. AdAsia attended, and spoke with Mike McGraw, founder of the Social Channel.
Casbaa becomes AVIA to reflect shakeup in video industry
We spoke with Louis Boswell, the newly-named AVIA’s CEO, to understand the reasoning behind the change and get some of his thoughts pertaining to the dramatically changing and evolving video landscape.
Montblanc on the essence of watch marketing
AdAsia interviewed Head of Marketing for Montblanc South East Asia, Benjamin Goh, right before the launch party at the Ion Orchard Sky Observation Deck. The Observation Deck had been changed into an impressive mountain landscape, where upon entering…
Singapore’s Newest Telco Puts Customers First, Claims To Be First
I spoke with Gaurav Gupta, Senior Media Manager, Omnichannel, Circles.Life during the recent Adobe Symposium in Singapore.
Adobe clearly anchored the event on Customer Experience, its importance and the value for the contemporary business that could be had from focusing in the CX area. I was keen to understand how Circles.Life are addressing this as…
Vuulr: Content on the Blockchain
AdAsia had the pleasure of sitting down with Ian to understand the proposition of Vuulr and the impact he was looking to bring to the world of content commerce.
Putting science into influencer marketing
(An interview with Evangeline Leong – founder at Kobe Technologies) Singapore is well known as an amazing success story in Asia. From jungle state to leader in logistics, finance and tech in 50 years’ time is nothing short of a miracle. Despite this, its government enjoys a reputation of not wanting to rest on its laurels, because the world is changing fast and one needs to…
The intelligence behind PropertyGuru
Most people, except for a few competitors maybe, would agree that PropertyGuru is the leading online property portal in Singapore. But also in Indonesia, Thailand and Malaysia they have a leading presence. Recently, they announced a brand relaunch, accompanied by the integration of Artificial Intelligence to improve the user experience. We took the opportunity to interview PropertyGuru CMO Björn Sprengers to get a better understanding of the why and how.
Avis Easteal on what marketing vendors can do better
During a recent DMAS event on the topic ‘the rise of the bots in marketing’, Avis Easteal was one of the experts on the panel. A great many topics were addressed by the experts but Avis stood out with her view on how vendors should improve the way they engage with clients and prospects. AdAsia approached her for an interview especially focusing on this topic.
