ADAsia

AdAsia interviews Ajit Sivadasan, VP and General Manager Global Web Sales and Marketing at Lenovo.com. He talks about his own journey in digital and offers reasons why the Lenovo brand has been successful. Ajit Sivadasan explains the focus now given to the Web and social medial by his company and team.

Allein Moore met up with Micha Schwing, Creative Planning Manager at Getty Images, London, during AdFest 2013. She spoke during the Festival on the trends in advertising photography and the growing reliance on the more natural images captured by non-professional photographers. During this VIP Interview, Micha talks also of her career journey.

For the VIP Interview, Allein Moore interviews Leonardo O’Grady, ASEAN Integrated Marketing and Communications Director of Coca-Cola, about his career and the changes he has seen within Coke’s regional marketplace. Coke finds a relationship between customer interaction and sales. O’Grady was a speaker at the Festival of Media in Singapore in March 2013.

Allein Moore meets up with Matt Von der Muhll, Country Director (Australia) of SpotXchange for the VIP Interview. Hear about why videos are helping advertisers and publishers leverage better on the audience. Advertising videos online are a growing trend and SpotXchange is ready to hold our hands. Listen to Matt’s ideas which he expressed when he talked to Allein at the Festival of Media in March 2013.

In this VIP interview, Allein Moore meets up with Brian Lesser, CEO of Xaxis. Brian is based in New York and visited Singapore in January 2013. Brian explains how Xaxis is helping agencies book online media more effectively using the latest data technology.

John Coyle, Senior Vice President of Innovation, Maddock Douglas, talks to Allein Moore about his Silver medal win in the Winter Olympics, his involvement with loyalty programmes at US Cellular and his latest move to Maddock Douglas, the innovation agency.

Vivek Radadivé arrived in the USA from India to start his studies with just US$50 in his pocket. He has built an international company, written a number of books and become a philanthropist. This audio interview was conducted with Allein Moore at TUCON 2012, his company’s annual conference and exhibition.

Raj Verma, Chief Marketing Office of Tibco Software Inc, talks about the commitment Tibco has made and continues to make in the Asia Pacific region. He explains Tibco is a small big company that is now a big small company, and one that wants to be bigger. Verma believes consistency is of great importance. He met Allein Moore at TUCON 2012.

Ram Menon, Executive VP of Tibco Software Inc, talks to Allein Moore in this VIP interview about his development of Tibco’s enterprise social programmes and how real-time technology has made a difference to loyalty programmes. This was recorded at TUCON 2012 in Las Vegas.

For many years nothing much changed in the loyalty progammes. Matt Howland, VP of Tibco Loyalty Lab, talks to Allein Moore of AdAsia about how mobile and social media is now changing the landscape.