ADAsia

CONSUMER – SHOPPER – RETAILER: How marketing must reinvent itself in the age of the shopper
By Toby Desforges and Mike Anthony

Using sense, symbol and story to design brand identity
By Neil Gains

If you were in the advertising business in Singapore during the early years, Allein Moore, our editor would like to hear from you.

Isobar, the digital marketing agency, is to open an office in Auckland, New Zealand in February 2014. This will increase the agency’s footprint to…

With Burmah/Myanmar ending its isolation, it is not surprising to find Channel NewsAsia, part of the MediaCorp group opening a news bureau…

Agencies once upon a time in Singapore used to charge a fee to a clients who wanted a full-blown creative pitch. It was a 4As directive in those days. Alas, some greedy agencies and clients who were only too happy…

It is always a popular event. The annual presentation of the results of the IPSOS Business Elite Survey always draws large number from the media, marketing and advertising community.

International digital communications specialists, Reading Room has been running a series of talks in its Tanjong Pagar offices in Singapore. It was a full house on the 26th September when the agency had three speakers covering the topic of user experience.

Trust in traditional advertising remains strong while the credibility of online advertising has improved in recent years. This came out in the latest Nielsen ‘Global Survey of Trust in Advertising’. This survey covers 58 countries with more than 29,000 respondents giving feedback…

Digital advertising specialist, Amobee, has acquired Gradient X, a real-time bidding platform company. The size of investment is not revealed. Amobee’s platform can now offer advanced real-time bidding functionality…