LEAD Asia 2016

LEAD Asia brought together Loyalty, Experience, Analytics and Digital in one compact conference in Suntec. The event managed to get a good quality range of speakers and moderators in from companies like Lego, Visa, Accor and Southwest Airlines. The following are…

Gong 2016 announces winners for 2016

The Gong Creative Circle Awards Show on Tuesday 29th November was attended by a sell-out crowd of Singapore’s most influential creative & art directors, designers, photographers, copywriters, film directors, producers and content creators. Guests were treated to The Gallery, a showcase of finalists’ work in all award categories…

Gong Awards Show on 29th November

The winners of the 2016 Gong Creative Circle Awards will be announced on Tuesday 29th November. The jury headed by Pann Lim, Creative Director and Co-Founder of Kinetic Singapore, have already announced the finalists. If you need to get a ticket for the presentations at the Red Dot Museum contact the 4As who organise this event.

Visual Asia Expo 2016 lit up Suntec

Visual Asia Expo, now in its second year, once again surprised the visitors to the show at Suntec. It is Singapore’s only visual communications trade show. The title enables the organisers to host a variety of exhibitors. While there were a number of printing companies and related technology firms showing their latest developments, this year it seemed…

Experience as the new normal

Customer Experience (also known as CX) has become a hot topic in business, most notably in marketing. It has taken over almost every conversation, especially in digital.

And with good reason. Marketing is shifting slowly but inexorably from brand focus to customer focus, causing CX to be…