ad:tech asean 2015: the last of a series

ad:tech asean 2015: the last of a series

ad:tech asean Singapore 2015 was a lot smaller than last year’s event. There were just half the exhibitors…

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dmg events closing

dmg events closing

With ad:tech just behind us, it comes as a complete surprise that organiser dmg events, just announced that it is closing down…

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How Marketing automation is done at LinkedIn

How Marketing automation is done at LinkedIn

The latest sound bite by the Direct Marketing Association of Singapore, featured a presentation by Joanna Rachwal on marketing automation at LinkedIn. Joanna is Global Marketing Operations Lead and she delivered a fast-paced look…

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Advergames – a few considerations

Advergames – a few considerations

Using branded online games for advertising and marketing purposes, so called Advergames, has been around as a tactic for years. At AdAsia we see that this tactic is increasingly…

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June 2015

June 2015

Promotions and positions gained for this month.

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Visual Asia Expo 2015 announces a 50 meter-wide Photo Wall to celebrate SG50

Visual Asia Expo 2015 announces a 50 meter-wide Photo Wall to celebrate SG50

As a contribution to the celebration of SG50, Visual Asia Expo will partner with Professional Photographers Association (Singapore) (PPAS) to produce a 50 meter-wide photo wall. This wall will feature photographs from…

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MediaCorp delivers a digital 28th SEA Games

MediaCorp delivers a digital 28th SEA Games

MediaCorp announced how they will cover the 28th SEA Games in Singapore. They will broadcast the 28th South East Asian Games on Toggle, their internet on-demand video service.

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AdAsia adds Matthieu Vermeulen to the team

AdAsia adds Matthieu Vermeulen to the team

As previously announced AdAsia looks into new directions. As a result we will cover the topic of marketing technology more and more. We are happy to announce…

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High level discussions

High level discussions

Every other month or so, in the early morning, you can see marketing directors and senior executives from various industries, taking the lift to the 52nd floor of Capital Tower, Singapore. Here at the…

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The age of tech in marketing

The age of tech in marketing

After two days of keynotes from a wide variety of speakers at the Digital Marketing Asia conference in Singapore, the conclusion is obvious; marketing is more than ever about technology and automation these days. That doesn’t mean that creativity, relevance, emotions…

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