Experience as the new normal

Customer Experience (also known as CX) has become a hot topic in business, most notably in marketing. It has taken over almost every conversation, especially in digital.

And with good reason. Marketing is shifting slowly but inexorably from brand focus to customer focus, causing CX to be…


Entries to Spikes up

With only a day to go before the Spikes Asia Festival opens in Suntec City Singapore, the organisers have revealed that entries for 2016 creative competition were up from last years’ 4,351 to an impressive 5,132. This is a record for…


Creative spectrum from Spikes Asia speakers

We all love to see great work at award shows and love it even more when our campaign gets recognised but, to make an attractive package, we need to learn something when we attend such events. Spikes Asia hasn’t let us down this year. From 21st to 23rd September, delegates will be stimulated and inspired by…