Keeping AdFest fresh each year must be a problem to President Jimmy Lam and his team. But, they always seem to find something new to introduce. Straight 8, the global one-super-8-cartridge-no-editing film competition…
AdFest: Call for Entries
Are you proud of the work you produced in 2017? Did you help your clients enjoy great marketing success? Maybe ask yourself, how good are you at your profession? Its time to enter…
AdFest asks if you are ready for a transformation?
The theme for the 2018 AdFest is ‘Transform’. As usual a leading design firm is asked to create the graphics for the theme. For 2018, Kinetic Singapore stepped forward. The co-founder of Kinetic, Pann Lim, says they were inspired by…
DMAS Soundbites: Marketing Automation Rules The Day
The Direct Marketing Association of Singapore have recently changed their name. It’s still the same acronym but the 30-odd year old industry body is now called Data-Driven Marketing Association of Singapore.
The new DMAS seems to have been reinvigorated by the name change, as it has been on a bit of a roll…
Adobe ups the AI ante, calls it Sensei
There’s a war going on out there, and it’s called Marketing Cloud. The top players are (in random order) SalesForce, Oracle, IBM and Adobe, and each and every one of them lays claim to being the thought leader…
APAC Effie Awards 2017
There are 138 finalists in the 2017 APAC Effie Awards. The finalists came from 13 countries with the highest number entries from Australia, India and New Zealand. The judges in the second round spent three days looking at…
AdFest 2017 gives reasons for optimism
This year was the 20th anniversary for AdFest, the Asia Pacific Advertising Festival. As usual, it was held in Pattaya, Thailand at the Pattaya Exhibition and Convention Hall (PEACH) – Royal Cliff Hotels Group. The organisers, led by AdFest Chairman, Vinit Suraphongchai and AdFest President Jimmy Lam did not disappoint…
Winners celebrates AdFest’s 20th Anniversary
The long days for the judges and the jolly parties for participants are over. AdFest, the Asian Advertising festival, ended on 25th March 2017 and everyone has left Thailand and headed home. The lucky few were clutching a Lotus Award presented to the best work in the region.
From Zero to Hero workshop at AdFest
AdFest and D&AD have partnered to bring Alex Lampe from London to AdFest 2017 to conduct a workshop. He is a director, designer and programmer at WiedemannLampe in London. The free workshop is called ‘From Zero to Hero: Creating Connected Emotive Experiences.’
Are you just making ads?
If you feel you are just making ads, then sign up for ‘The New Purpose of Creativity’ workshop at this years’ AdFest. Questions like “What is our truth?” and “What are we genuinely motivated by?” will be explored…
