ADAsia

A new CMO (Chief Marketing Officer) Council report says that the shift of marketing into digital, social and mobile channels is significantly impacting on agency relationships, compensation models and the use of marketing technology and measurement systems.

Experian Hitwise has released its first annual analysis of web searches conducted by Hong Kong Internet users. The results show that…

Research shows that Malaysians spend more time listening to the radio than their AsiaPac neighbours.

The launch of free newspapers and online media has transformed Hong Kong’s media landscape. Paid newspapers are facing great challenge…

Nielsen’s 2011 Global Online Shopping and Saving Strategies Survey of more than 25,000 Internet respondents in 51 countries shows that purchasing large value packs (46%), shopping at valueretailers (45%) and using coupons…

Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour.

With the growing popularity of Internet-enabled devices such as the smartphones and tablets, researchers and clients need to track where web traffic originates. Nielsen’s figures show personal computers…

JCDecaux Singapore is conducting what it claimed to be the first cinema advertising study in Singapore.

Consumers in SEA are highly influenced by online advertising, particularly if the content is specifically targeted, or if their friends have also engaged with the product or brand.

Brand Finance Plc releases the fifth annual “Top 100 Singapore Brands” league table showing strong growth from the country’s top brands. The Top 10 Singapore Brands have been valued…