ADAsia

In the Nielsen Global Survey of New Product Purchase Sentiment, it appeared that online Malaysian consumers were quite gung ho about new product innovations. 25% consider themselves early purchasers of…

Anthem Worldwide, the brand development company, has announced its most recent consumer insights study and the results may surprise some. Anthem identified 10 consumer and shopper trends in the…

he latest GfK research in six key markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines – shows the sales volume of tablets doubled across the region in 2012, while demand for smartphones…

Nielsen’s fourth quarter 2012 report on Hong Kong consumer confidence shows a drop of 4 index points. More than half of respondents believe they are in recession.

The Chief Marketing Officer (CMO) Council keeps its ear to the ground all year round. Here in a new study, conducted in partnership with HP, CMO Council reveals that marketers in the $1.3 trillion global telecommunications industry are being both challenged and enabled by…

More than half (55%) of consumers who buy online prefer to purchase new products from a familiar brand. They would rather do this than switch brands. This consumer response is revealed in the new ‘Nielsen Global Survey of New Product Purchase Sentiment’ which surveyed more than 29,000 Internet respondents in 58 countries.

Nearly 70% of CMO’s receive a bonus or salary increase in 2011 and 73% expect to get one this year. Despite varied and mixed outlook for the global economy, this was the report from these senior marketing people as collected in the CMO Council‘s sixth annual “State of Marketing” audit released on 3rd December.

It seems men in the Greater China region are the ones most likely to purchase luxury goods. In fact they are 44% more likely to fork out for this expensive items. However, it is the women who benefit as…

The CMO Council which represents chief marketing offers all around the globe, in conjunction with Adobe Systems have completed a major study across the Asia region. Titled ‘APAC Digital Marketing Performance Dashboard’, the study is the result of 23 one-on-one interviews across a number of industries as well 295 online responses from senior marketers.

More Internet mobile devices like smartphones and tablets has led to a growth of consumption of media content across many screens. Looking at Singapore, Nielsen’s latest Media Index Report 2012 reveals…