It is always a popular event. The annual presentation of the results of the IPSOS Business Elite Survey always draws large number from the media, marketing and advertising community.
Full Story
Trust in traditional advertising remains strong while the credibility of online advertising has improved in recent years. This came out in the latest Nielsen ‘Global Survey of Trust in Advertising’. This survey covers 58 countries with more than 29,000 respondents giving feedback…
Full Story
In the Nielsen Global Survey of New Product Purchase Sentiment, it appeared that online Malaysian consumers were quite gung ho about new product innovations. 25% consider themselves early purchasers of…
Full Story
Anthem Worldwide, the brand development company, has announced its most recent consumer insights study and the results may surprise some. Anthem identified 10 consumer and shopper trends in the…
Full Story
The latest GfK research in six key markets – Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines – shows the sales volume of tablets doubled across the region in 2012, while demand for smartphones…
Full Story
Nielsen’s fourth quarter 2012 report on Hong Kong consumer confidence shows a drop of 4 index points. More than half of respondents believe they are in recession.
Full Story
The Chief Marketing Officer (CMO) Council keeps its ear to the ground all year round. Here in a new study, conducted in partnership with HP, CMO Council reveals that marketers in the $1.3 trillion global telecommunications industry are being both challenged and enabled by…
Full Story
More than half (55%) of consumers who buy online prefer to purchase new products from a familiar brand. They would rather do this than switch brands. This consumer response is revealed in the new ‘Nielsen Global Survey of New Product Purchase Sentiment’ which surveyed more than 29,000 Internet respondents in 58 countries.
Full Story
Nearly 70% of CMO’s receive a bonus or salary increase in 2011 and 73% expect to get one this year. Despite varied and mixed outlook for the global economy, this was the report from these senior marketing people as collected in the CMO Council‘s sixth annual “State of Marketing” audit released on 3rd December.
Full Story
It seems men in the Greater China region are the ones most likely to purchase luxury goods. In fact they are 44% more likely to fork out for this expensive items. However, it is the women who benefit as…
Full Story
