ADAsia

The Consumer Confidence Index is published by Nielsen and in its findings for Q3 2012 in Asia Pacific showed an increase over the same period last year of 3 points. The study was conducted between 10 August and 7th September 2012 across 14 Asia Pacific countries. Six of the top ten…

Nielsen’s annual Retail and Shopper Trends Report identifies key trends and market shifts in the grocery sector in Asia Pacific. It shows that despite global economic uncertainty and slowing GDP growth, the annual packaged grocery sales in Asia Pacific increased…

A new global study by the Chief Marketing Officer (CMO) Council on mobile subscribers throws up some interesting data. It seems the world’s 6.5 billion phone subscribers are likely to become…

A new Nielsen report shows that consumers in Asia are amongst the world’s most active online shoppers. Besides purchasing, they spend a lot of time…

Experian has revealed with data from its Mosaic consumer classification that there has been a steady rise in the average monthly household income in Singapore.

An international study by Experian uncovers some interesting figures and reveals the massive growth in niché social networks. Pinterest and Instagram have become…

Without doubt, Facebook embraces large communities around the globe, but each country delivers a different social media performance. These becomes clear in the ‘2012 Social Media Advertising Global Games’ published by Kenshoo.

As part of the Nielsen Global Survey of Investment Attitudes, Nielsen researchers looked at online consumers in Malaysia. It seems 47% repay all credit cards in full each month and 15% pay more than the minimum.

Opera Software published its first ‘State of Mobile Advertising’ report on 19th July. This mobile ad platform has gleaned a lot of information from its global network of more than 35 billion ad impressions.

Nielsen’s quarterly Global AdView Pulse reports that global advertising spend continued to rise after the strong finish to 2011 resulting in Quarter 1 showing a 3.1% increase. The global ad spend in that quarter topped…