ADAsia

JCDecaux Singapore is conducting what it claimed to be the first cinema advertising study in Singapore.

Consumers in SEA are highly influenced by online advertising, particularly if the content is specifically targeted, or if their friends have also engaged with the product or brand.

Brand Finance Plc releases the fifth annual “Top 100 Singapore Brands” league table showing strong growth from the country’s top brands. The Top 10 Singapore Brands have been valued…

GlobalWebIndex is perhaps the world’s most detailed global insight study into consumer behaviour online.

The first survey in India on consumer attitudes towards CSR has been conducted by Lowe Lintas India with the help of research agency Cross-Tab and MSN India.

The latest Shopper Trends Survey by Nielsen revealed that hyperand supermarket shoppers in Malaysia are the second most prolific promotion-seekers in Asia Pacific, after shoppers in… (Kuala Lumpur – July 12, 2011)

There has been much written about the increased spending power of Asian consumers, in addition to their penchant for fashion and brand names, many of which have launched or expanded in Asian markets over the last decade. Now there is evidence that not only are people in India and China more brand-conscious than… (Singapore, 23rd June 2011)

New survey from MediaMind shows that most APAC advertisers plan to increase their investment in online advertising, but look for more optimization and higher ROI

As India and China continue their phenomenal growth on the world economic stage, the focus on these two key markets have seen a growth of Multi-National Corporations… (Singapore – March 3, 2011)

Consumers in Malaysia are more optimistic than ever as the consumer confidence index hit reached a 3-year high of 103 in the third quarter of 2010, up 4 points from the previous quarter, according to the latest edition of Nielsen Global Consumer Confidence Index. (Kuala Lumpur – November 4, 2010)