As part of the Nielsen Global Survey of Investment Attitudes, Nielsen researchers looked at online consumers in Malaysia. It seems 47% repay all credit cards in full each month and 15% pay more than the minimum.
Opera singing the mobile song
Opera Software published its first ‘State of Mobile Advertising’ report on 19th July. This mobile ad platform has gleaned a lot of information from its global network of more than 35 billion ad impressions.
Global ad spend increases by 3.1% in Q1 2012
Nielsen’s quarterly Global AdView Pulse reports that global advertising spend continued to rise after the strong finish to 2011 resulting in Quarter 1 showing a 3.1% increase. The global ad spend in that quarter topped…
Disconnect between marketers and consumers in Singapore
Recent research by Experian has highlighted some disconnection between confidence of the marketers in Singapore in their brand messages and the actual perception of consumers. On average, 82% of the marketers were confident in the consistency of the brand message. This confidence was highest amongst…
76% of people conduct online searches in two or more language
Digital marketing agency, Greenlight has published a global survey “Search & Social Survey 2011-2012”. Quizzing a wide range of ages and occupation they found a significant number (76%) conduct online searches in more than…
HK Marketers and Consumers disagree on importance of print
Research conducted by Experian reveals some disconnect between Hong Kong marketers and consumers in several area. While consumers agree with…
Online video popular in Asia but not the advertisers
It is not surprising to learn from the recently released study by research giants Nielsen that the number of people viewing online videos in Asia is rising.
Malaysians trust ‘Earned media’ – Nielsen
It’s a dreadful term but it seem ‘Earned media’ is something we will hear about more and more. It refers to…
Digital ad spend continues to climb in Singapore
The Singapore Chapter of the Interactive Advertising Bureau Southeast Asia (IAB SE Asia) has release the Singapore Online Advertising Revenue Report in conjunction with the Media Development Authority (MDA). The report shows…
Ad spend in SE Asia up
The advertising spend in Southeast Asia in quarter four 2011 was up 8% over the same period last year according to Nielsen who have just release the new analysis.
