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Marketing in the New Normal

October 1, 2020October 1, 2020 AdAsia Editor

In recent months, we have seen an increased reliance on e-commerce from retail clients and a desire to get to grips with identity-based marketing and verification across the board… (Contributed by Carolyn Corda, Chief Marketing Officer, ADARA)

Adobe Symposium: Doubling Down on Experiences

October 4, 2018October 4, 2018 AdAsia Editor

Every year, just like Christmas, the Adobe Symposium in Singapore seems to appear in my calendar faster than the year before. By now, its recipe is based on a proven concept of keynotes, themed tracks and a booth area for partners and sponsors to show their wares. The focus was more than ever on…

AdFest 2018 fills its programme

February 28, 2018 AdAsia Editor

Apart from the opportunity to see a wide variety of work from around the Asia Pacific region on show in an extensive exhibition, AdFest offers a lot more. As the opening date nears, the organisers are releasing details of their programme…

eCommerce Show Asia

May 25, 2016May 31, 2016 AdAsia Editor

There’s a big trend going on among event organisers: co-location. Case in question: the eCommerce Show Asia. In its current form the event is a co-location of no fewer than…

Off topic: Malaysia champions Responsible Finance

April 1, 2016April 5, 2016 AdAsia Editor

Here we see Malaysia showing its chops in Responsible Finance.

AdAsia learned that his Royal Highness Emir Muhammadu Sanusi II, Emir of Kano, Nigeria, delivered a powerful address on the importance of a responsible economy…

Robert Walters

December 1, 2010November 25, 2015 AdAsia Editor

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