London School of Marketing sells out basic principles
The London School of Marketing has released a new whitepaper which reveals the basic principles that make up the disciplines of marketing.
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Anthem says “Older and Wiser” trumps “Youthfulness”
Anthem Worldwide, the brand development company, has announced its most recent consumer insights study and the results may surprise some. Anthem identified 10 consumer and shopper trends in the…
Full StorySmaato highlights mobile growth in white paper
We really don’t need reminding of the growth of mobile advertising but Smaato has pulled out some more figures that show the tremendous change coming about. Smaato predicts that by 2015, we will have…
Full StoryKeyword research essential for success in digital campaigns
Keyword research – identifying the potential words and phrase combinations consumers could potentially type into the search box – are vital to the success to digital marketing campaigns.
Full StoryUS$2.8 Billion: Asia Powerhouse leads global Mobile Advertising
Contributed by Smaato Inc.
Full StoryPermission, privacy and measurement in mobile advertising
Contributed by Out There Media / Mobile Marketing Association
Full StoryDevelopers As Innovators
Contributed by James Lamberti, VP of Global Research & Marketing, InMobi / With contributions from Paul Chen, Papaya Mobile.
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