London School of Marketing sells out basic principles

London School of Marketing sells out basic principles

The London School of Marketing has released a new whitepaper which reveals the basic principles that make up the disciplines of marketing.

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Anthem says “Older and Wiser” trumps “Youthfulness”

Anthem says “Older and Wiser” trumps “Youthfulness”

Anthem Worldwide, the brand development company, has announced its most recent consumer insights study and the results may surprise some. Anthem identified 10 consumer and shopper trends in the…

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Smaato highlights mobile growth in white paper

Smaato highlights mobile growth in white paper

We really don’t need reminding of the growth of mobile advertising but Smaato has pulled out some more figures that show the tremendous change coming about. Smaato predicts that by 2015, we will have…

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Keyword research essential for success in digital campaigns

Keyword research essential for success in digital campaigns

Keyword research – identifying the potential words and phrase combinations consumers could potentially type into the search box – are vital to the success to digital marketing campaigns.

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US$2.8 Billion: Asia Powerhouse leads global Mobile Advertising

US$2.8 Billion: Asia Powerhouse leads global Mobile Advertising

Contributed by Smaato Inc.

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Permission, privacy and measurement in mobile advertising

Permission, privacy and measurement in mobile advertising

Contributed by Out There Media / Mobile Marketing Association

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Developers As Innovators

Developers As Innovators

Contributed by James Lamberti, VP of Global Research & Marketing, InMobi / With contributions from Paul Chen, Papaya Mobile.

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