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 White Papers

London School of Marketing sells out basic principles

August 15, 2013November 25, 2015 AdAsia Editor

The London School of Marketing has released a new whitepaper which reveals the basic principles that make up the disciplines of marketing.

Anthem says “Older and Wiser” trumps “Youthfulness”

February 14, 2013November 25, 2015 AdAsia Editor

Anthem Worldwide, the brand development company, has announced its most recent consumer insights study and the results may surprise some. Anthem identified 10 consumer and shopper trends in the…

Smaato highlights mobile growth in white paper

July 12, 2012November 25, 2015 AdAsia Editor

We really don’t need reminding of the growth of mobile advertising but Smaato has pulled out some more figures that show the tremendous change coming about. Smaato predicts that by 2015, we will have…

Keyword research essential for success in digital campaigns

August 3, 2011November 25, 2015 AdAsia Editor

Keyword research – identifying the potential words and phrase combinations consumers could potentially type into the search box – are vital to the success to digital marketing campaigns.

US$2.8 Billion: Asia Powerhouse leads global Mobile Advertising

June 14, 2011November 25, 2015 AdAsia Editor

Contributed by Smaato Inc.

Permission, privacy and measurement in mobile advertising

June 9, 2011November 25, 2015 AdAsia Editor

Contributed by Out There Media / Mobile Marketing Association

Developers As Innovators

June 1, 2011November 25, 2015 AdAsia Editor

Contributed by James Lamberti, VP of Global Research & Marketing, InMobi / With contributions from Paul Chen, Papaya Mobile.

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