London School of Marketing sells out basic principles

August 15, 2013November 25, 2015 AdAsia Editor

The London School of Marketing has released a new whitepaper which reveals the basic principles that make up the disciplines of marketing.

Anthem says “Older and Wiser” trumps “Youthfulness”

February 14, 2013November 25, 2015 AdAsia Editor

Anthem Worldwide, the brand development company, has announced its most recent consumer insights study and the results may surprise some. Anthem identified 10 consumer and shopper trends in the…

Smaato highlights mobile growth in white paper

July 12, 2012November 25, 2015 AdAsia Editor

We really don’t need reminding of the growth of mobile advertising but Smaato has pulled out some more figures that show the tremendous change coming about. Smaato predicts that by 2015, we will have…

Keyword research essential for success in digital campaigns

August 3, 2011November 25, 2015 AdAsia Editor

Keyword research – identifying the potential words and phrase combinations consumers could potentially type into the search box – are vital to the success to digital marketing campaigns.