The London School of Marketing has released a new whitepaper which reveals the basic principles that make up the disciplines of marketing.
Anthem Worldwide, the brand development company, has announced its most recent consumer insights study and the results may surprise some. Anthem identified 10 consumer and shopper trends in the…
We really don’t need reminding of the growth of mobile advertising but Smaato has pulled out some more figures that show the tremendous change coming about. Smaato predicts that by 2015, we will have…
Keyword research – identifying the potential words and phrase combinations consumers could potentially type into the search box – are vital to the success to digital marketing campaigns.
Contributed by Smaato Inc.
Contributed by Out There Media / Mobile Marketing Association
Contributed by James Lamberti, VP of Global Research & Marketing, InMobi / With contributions from Paul Chen, Papaya Mobile.