The new Cheil Worldwide logo

Cheil Worldwide Inc., the Korean agency, is celebrating its 40th anniversary. Linked to this, is a new logo and a slogan – ‘Ideas that move’.

Dai-ki Lim, the President and CEO of Cheil Worldwide, said that he want to change the level of his business from an advertising level to a solution level. “The emotional cycle, where I can move your hearts, then you move our clients’ hearts, and the company moves the world, is the vision for Cheil that I dream of,”
he added.

This small Korean agency has grown into an international firm with 57 offices in 32 countries. Cheil now employees over 4,000 people. The agency pops up these days in all the major award shows. It won 12 Cannes Lions and 19 Spikes Asia in 2012.