Nearly 70% of CMO’s receive a bonus or salary increase in 2011 and 73% expect to get one this year. Despite varied and mixed outlook for the global economy, this was the report from these senior marketing people as collected in the CMO Council’s sixth annual “State of Marketing” audit released on 3rd December. This comprehensive 55-page report contains detailed assessments of marketing planning, budget allocation, organisational development, and group operational effectiveness worldwide. The data came from more than 550 heads of marketing, communications and customer engagement in North America, Europe, Middle East, Africa, Asia and Latin America.
Only 11% of these senior marketing executives believed their job was at risk. The majority are earning a base salary between US$100,000 to US$349,000. Many had other perks.
No doubt reflecting the more competitive market situation, more than 50% of marketers increased the 2012 budgets in contrast to just 22% who had seen them reduced. 24% said no change. Hiring new staff was anticipated by 50% of the CMOs while 19% expected to cut heads.
An extra worry for the admen: nearly 60% plan to make an agency change. Social marketing, web design and PR firms topped the list of those in danger.
The full report can be purchased online for US$199. If you are a member of the CMO Council and a premium content subscriber, you get it for free. It’s probably worth paying the US$495 annually to get this and other annual reports without cost. There is an executive summary which is complimentary. Click here to download.