Clear Channel Outdoor is rolling out ‘Connect’, an interactive mobile advertising platform, worldwide. This means advertising panels on Clear Channel’s sites across the globe will be turned into mobile launch pads. In Singapore, where Clear Channel operates most of the bus shelter advertising, this is nothing new. Here mobile interactive solutions were marketed under the name ‘Mobile Life’. However, come May 2014, all 4,000 6-sheet advertising panels, in addition to the existing Mobile Life!-enabled panels, will be permanently equipped with Connect capabilities.

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