A new group has been formed for the AdFest Collective involving executive members Ravi Deshpande, David Guerrero, Akira Kagami, Ted Lim, and George Mackenzie. They have been planning for AdFest 2013.

President of AdFest, Jimmy Lam, said, “AdFest is a well-respected and well-attended event in the creative calendar. It is a strong voice that passionately represents the ideas and innovation that originate from Asia and as such, it must always reflect the demands and needs of its peers.”

A member of the new group, Ted Lim, Creative Officer of Leo Burnett Singapore, said, “AdFest inspires and recognises the creative revolution that this region is bringing to the world. Award shows have gone the way of the machine – cold, calculative and commercial. I hope AdFest will retain the creative soul that has defined and differentiated it.”

Another member gave his view. “The idea is to look to the future and provide guidance to bring in freshness and relevance in the way award shows are delivered. I would like to see AdFest reflect industry changes and offer a clear direction for the future,” said Ravi Deshpande, Chairman & Chief Creative Officer of Contract India in Mumbai.

AdFest 2013 will be held on 17th-19th March 2013 at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, Pattaya, Thailand. For further details, please visit www.adfest.com.