Lawrence Chong, CEO of the brand consultancy, Consulus, has been invited to join the World Brand Congress Advisory Council 2013. Chong is based in Singapore and is currently President of the Design Business Chamber, (formerly Designers Association Singapore). Chong has advised many government organisations in the past and is a regular speaker at conferences.
This year the World Brand Congress will take place in Taj Lands End in Mumbai on 21st-23rd October. Chong will be joining the following on the Advisory Committee: Dr Markus Renner, MD, Branding Institute CMR AG; Emilio Genovesi, MD, DARC Milano; Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis; Joseph Michelli, Author of The Starbucks Experience; Moira Cullen, Senior Director Global Design, The Hershey Company; and Dr David Forbes, President and CEO, Forbes Consulting Group. Chong said he was pleased to serve on a global council of leaders.