For a number of years AdAsia magazine has monitored the awards won at the major creative shows by advertising agencies located in the Asia Pacific region. The agency which achieves the most success in any year is presented with a trophy. The prize is awarded to individual offices not to the group.

Achievement in local, regional and international shows of repute are recorded and points awarded.

The points are awarded as follows:

International Award

6 points (Grand Prix or Best of Show) /5 points (Gold)

4 points (Silver) / 3 points (Bronze)

Regional Award

5 points (Grand Prix or Best of Show) / 4 points (Gold)

3 points (Silver) / 2 points (Bronze)

Local Award

4 points (Grand Prix or Best of Show) / 3 points (Gold)

2 points (Silver) / 1 point (Bronze)

As the year progresses our top 10 racehorses move towards the finishing line progressing with the number of points earned.

The winner is the agency that reaches the winning post first.

The top 20 agency offices are listed at the end of the year while the winner is presented with the trophy by our Editor at a modest ceremony.

While AdAsia makes every effort to record wins, it is wise for agencies to let the editor know when an award has been gained, and in what show, so all appropriate points can be recorded.

Here are some of the past winners:

Saatchi & Saatchi Singapore's winner of 'The Most Creative Agency in Asia' in 2005 and 2006
Ogilvy & Mather Singapore's winner of 'The Most Creative Agency in Asia' in 2007 and 2008.
Allein Moore presented the ‘Most Creative Agency In Asia 2011’ trophy to Hiroshi Harada, Chief Operating Officer of Dentsu Asia.

Leave a Reply

Your email address will not be published. Required fields are marked *