The Dentsu Aegis Network has reach an agreement with the principal shareholders of Australia advertising group Oddfellows Holdings to acquire a 51% stake in the company. Under the terms of the agreement, Oddfellows Holdings will become a wholly-owned subsidiary by the end of 2017. Oddfellows Holdings owns three companies – advertising agency Oddfellows Pty Ltd, Digital communications specialist @odds Pty Ltd and art and design firm @tack Pty Ltd. The group name will become Oddfellows/Dentsu Holdings Pty Ltd while the ad agency will be known as Oddfellows/Dentsu Pty Ltd. Andrew Black will be the CEO of all the Oddfellows/Dentsu companies.

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