Designers and associates filled the ballroom at the Carlton Hotel in Singapore on March 13th. Thanks to the closer ties between the various design associations representing graphic design, furniture design, interiors, landscaping, and architecture, there was a huge crowd of supporters for this event. Dr Yaacob Ibrahim, Minister for Communications and Information was the Guest of Honour to this event organised by the Design Business Chamber Singapore (formerly the Designers Association Singapore). It was also the setting for the presentation of the Singapore Design Awards.
There were 250 submissions. This is the highest number since the SDA was launched in 1988 by the then Prime Minister Lee Kuan Yew. This is probably helped by the inclusion of the architects and landscape specialists who did not participate before. The Singapore Design Awards offer 11 design disciplines in 2014. These were Branding, Built Environment, Events & Exhibitions, Fashion, Furniture, Interior, Multidisciplinary, New Media (Digital), Industrial/Product, Packaging & Print. The awards were judged by a panel of experts from Singapore, South Korea, Hong Kong, Japan, USA/India and Malaysia.
There were also a number of individual awards presented to designers and schools. Tai Lee Siang, President of DBCS said, “We have adopted a fresh approach for the SDA this year, to focus not only the best-in-class companies, but also the creative talents that are shaping the design industry and making a strategic impact on the business landscape.”
Students from Nanyang Polytechnic entertained the guests between the presentations.
Click here to view the winners list.