The Singapore Chapter of the Interactive Advertising Bureau Southeast Asia (IAB SE Asia) has release the Singapore Online Advertising Revenue Report in conjunction with the Media Development Authority (MDA). The report shows that digital ad spend for the period January to June 2011 was S$60.31million. This figure is about 8% of the total advertising expenditure in Singapore.
“This strong stable growth is testament to the efforts of the entire industry ,” said Ken Mandel, Chairman, IAB SEA, Singapore Chapter. “Digital advertising continues to have a bigger share of an increasing pie.” Mandel’s ultimate vision is a 20% share.
Singapore registered a Compound Annual Growth Rate (CAGR) of 19% for the 24-month period ending 30 June 2011. Display Advertising registered a CAGR of 15% over this period while Search Advertising logged in a CAGR of 27% over the same period.
CPM (cost per thousand impressions) and Performance-based pricing continues to dominate at the expense of Tenancy-based pricing.
PricewaterhouseCoopers provided the analysis for the Report.