A global provider of customer engagement solutions, Emarsys has launched Emarsys ‘Predict in Asia’. This self-learning marketing engine intelligently creates unique and individually relevant recommendations based on online behaviour analysis and predictive technology. Using data from a customers’ most recent online behaviour to develop a constantly-evolving algorithm, Emarsys ‘Predict’ allows marketers to deliver automated campaigns that can be smarter than ever. One of the first customers for this technology was Square Meal, the UK’s leading guide to booking and finding restaurants. Visitors are now 67% more likely to click through to a restaurant from email recommendations with 400% more likely to convert thus growing brand loyalty.

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