The international expansion strategy at Emirates NBD, a leading bank in the Middle East, has begun to show results from globally recognised award programmes. Emirates NBD was awarded Asia’s Best Brand at the second CMO Asia Awards for Excellence in Branding and Marketing 2011.
Brian Shegar, General Manager and Head – Asia Pacific, Emirates NBD, said , “On behalf of Emirates NBD, it gives me great pleasure to accept this award of Asia’s Best Brand. It is indeed gratifying that the effort and resources invested in establishing our brand has been duly recognised and we thank the CMO Council for this award.”
Emirates NBD also won the top award for ‘Marketing Department of the Year’. Emirates NBD is the largest financial services provider in the UAE.