Allein Moore meets up with Rachel Ooi, Regional Head, Convergent & Mobile Advertising, Asia Pacific, Middle-East & Africa; Ericsson AB at the MMA Forum in May 2011. Rachel talks about the role Ericsson plays in the mobile industry and how her company works with agencies and telecoms operators. You may be surprised at the range of services under Ericsson’s portfolio.

[tube]http://www.youtube.com/watch?v=yBsmotz6EaY[/tube]