OMD Taiwan has won the media buying and planning business for PepsiCo Foods after a pitch. The assignment will cover brands such as Lays, SunBites, Doritos and Cheetos.
Focus Media Network Ltd which operates in Hong Kong and Singapore has been appointed as International Media Sales Partner for YouKu Inc., China’s leading internet television company.
OMD has won the digital media business of Artistry in a joint pitch with
China-based NIM Advertising. The account was won after a 5-way pitch involving Mindshare, MediaCom, Starcom and &C. The budget is estimated to be around US$4 million. Artistry is owned and distributed by Amway (China) Co. Ltd.
Saatchi & Saatchi fought off five agencies in Australia to win the Big W account. The retail brand is the first major account gain since Michael Rebelo took on the Chief Executive role at the agency.
Hay Group, a leading management consulting company, which entered the Indian market seven years ago, has appointed 20:20 MSL India as its strategic communications partner. All seven offices of 20:20 MSL will work on the business.
Phd Singapore has won the NTUC Income’s media planning and buying business after a competitive pitch. The account was previously with Maxus