Lowe Philippines has won the marketing business for Bank of the Philippine Islands (BPI). This follows a six-way pitch in Manila at the end of last year. The agency is already working on advertising and communications services.
Leo Burnett Singapore has been appointed creative agency for MBT, a global footwear brand. This follows a five-way pitch. The agency is to create a new global brand strategy for a new range of MBT footwear. The new campaign kicks off in early 2014.
Dentsu Vietnam has been appointed corporate advertising and creative agency for Yahama Motor Vietnam. The appointment includes media buying and event management. This follows a creative pitch held last December. The agency is tasked to include the brand characteristics – sporty, fashionable, fuel efficient, high performance, and durable – to give the competitive advantage.