I&S BBDO has partnered with Fuse to establish Fuse Japan which will specialise in branded content and sponsorship. Both companies are part of Omnicom Group. Ben Flint, Head of Fuse Asia Pacific said that Japan is one of the biggest sponsorship and branded content markets in Asia and he looked forward to taking all their clients “beyond advertising into truly innovative communication channels”.

Fuse Japan will be led by Yoshiaki Totsune, Senior Executive Director of I&S BBDO and managed by Shinichi Miyazaki, Executive Director of the agency’s Event and Contents Group.