Microsoft Advertising and MEC have published the results of a commissioned survey in Asia designed to gather insights into men’s online behaviour. The title was Pre-Family Man study and it was conducted by Synovate.
“The pre-family man market has undeniable influence with 20% of pre-family men being classified as innovators and early adopters,” said Kenneth Andrew, Marketing Director, Microsoft Advertising.
Here are some interesting findings:
(1) Traditional devices like laptops and desktops play an immense role in their lives. For social networking, laptops are the main device used with 40%, with PCs not far behind at 35%. Smartphones were the choice of 20%.
(2) When it comes to app games, the smartphone became the dominant device with 56% playing on such devices.
(3) With the need to stay connected with up-to-date information, the pre-family men tend to browse through information, be it news, entertainment or people. The study suggests they are potentially limiting their decisiveness.