Chung Su Ko, Creative Director, Brand Experience Group of Cheil Worldwide (Seoul), reveals the different countries and cultures to which he was exposed when growing up. He recalls his early career working in architecture and interior design, trying to find his niché. At AdFest 2015, he shared his thoughts on reframing the brand experience and gave examples of his work with Samsung. He speaks here enthusiastically about the ‘Internet of Things’ and how it will become more important in the coming years.