GfK’s retail audits are useful guides to development around the region. Recently they focused on tablets sales in Vietnam. In the first six months of this year, over 206,000 units flew off the shelves. This is a 233% increase over the same period last year.

“Although the market in Vietnam is relatively smaller and less technologically advanced when compared to the other countries in Southeast Asia, tablets have already started appealing to the mass with sales picking up and growing at a rapid pace,” said Van Tran Khoa, Managing Director of GfK Vietnam.

Tracking by GfK has shown also a steady downtrend in the average price of tablets. In December 2012, a tablet could cost US$512, in the latest June 2013 report prices hover around US$385. The trend, as elsewhere in the region, reveals a preference for Android tablets. It has now 64% of the pie. There are also indications that consumers are trying a wider range of brands.

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