The honour of being Grand Jury President at the coming AdFest goes to a lady behind famous ‘Priceless’ campaign for Mastercard. Joyce King Thomas now leads as Chairman and Chief Creative Officer, the McCann XBC office in New York. During her time, the agency has won over a billion dollars worth of new business from brands such as Weight Watchers, U.S. Army, Nikon and Verizon. Thomas has been with McCann Erickson New York since 1995 but took a 2 year break in 2010 to explore other areas such as joining an organisation that teaches parenting skills to young mothers living in poverty.
“It is a true honour to welcome Joyce to AdFest – an accomplished leader and visionary creative, who has helped to create some of the world’s most talked about and loved campaigns. Her experience and talent will be invaluable in guiding next year’s judges of the AdFest Lotus Awards,” said, Jimmy Lam, President of AdFest.
Apart from wining numerous awards, Thomas was voted in 2012 by Advertising Age as one of the 100 most influential women in advertising.
International Editor: Allein Moore