WPP’s Grey Group has bought over a majority stake in India’s rural communications and marketing services agency RC&M. Founded in 1990, RC&M pioneered experiential marketing in India. It reaches out to 400,000 Indian villages and 5,000 towns and is considered a leader in the organised rural/semi-urban activation market. The HQ is in Delhi with offices in Mumbai and Bengaluru. WPP has acquired twelve companies in India over the past nine year.