International Japanese ad agency Hakuhodo, has launched a specialist digital firm call SIX Inc. The agency has built this new venture around six of the top Hakuhodo creatives. They will be led by Takeshi Nozoe as Creative Director and CEO. Each of the founders have won multiple digital awards in domestic and international festivals.

Kohei Numata, Business Producer and the SIX founding members (2nd left to right): Keiichi Motoyama; Takayuki Hino; Takeshi Nozoe; Tsubasa Oyagi; Jin Saito; and Taku Tsuboi.

The Hakuhodo group was recently placed as number one in the Gunn Report’s worldwide digital rankings and these six founding members no doubt played a major role in this achievement. SIX will act as an independent subsidiary to ensure speed and flexibility. They will open an office in the Aoyama area of Tokyo in October 2013.

Storm Thorgerson

A sad end note: the logo was designed by Storm Thorgerson, who was a key member of Hipgnosis, a British art collective that created outstanding record sleeves in the 60s and 70s. He died on 18th April 2013, shortly after completing the SIX logo.

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