Omnicom’s hub+, a company specialising in global production and implementation, has joined with Hard Drive to form hub+ Singapore. This is the latest office in the network of hub+. Hard Drive is part of BBDO/Proximity in Singapore. The new entity will provide the adaption of master creative materials,so she including TV, press, OOH and online. It will also offer design services previously carried out by Hard Drive which specialised in low cost, fast turn around below-the-line work. Esther Yue, GM of Hard Drive will head the new company.
The hub+ agency was established in London in 2006 and now has offices in the USA, Germany and Australia.