Shashank Tripathi

The International Conference on Online Media Measurement (I-COM), an industry-backed international forum, is increasing its involvement with the Asia Pacific region. It is expanding its presence and engaging with local and regional associations. It has hired Shashank Tripathi as Vice Chair, Asia Pacific. Tripathi recently held the position of Regional Executive Director, Asia Pacific with Starcom MediaVest.

The objective of I-COM is to facilitate the adoption of agreed levels of standardisation in online measurement. They also want to showcase innovative ways data is used to make a tangible difference in marketing and advertising.

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