Digital connectivity is growing in the Asia Pacific region according to a new report ‘Digital, Social, And Mobile in APAC 2015’ which was conducted by We Are Social in partnership with the Interactive Advertising Bureau (IAB) Southeast Asia led by the Singapore Chapter.
“Digital experiences are on the rise and it is becoming increasingly important for key stakeholders in the industry to better understand the landscape in our region, in order to keep up with consumer behaviour,” said Miranda Dimopoulos, Executive Director of local IAB Chapter. Simon Kemp, Regional Managing Partner of We Are Social in Asia, pointed out that nearly half the population in the region owns a mobile phone and this would grow in 2015 when data plans made ownership more accessible in developing nations.
The highlights from this report:
• Well over one-third of the region’s population now uses the Internet on a regular basis and the number of users is expected to exceed 1.5 billion sometime in the third quarter of 2015.
• More than one quarter of the region’s population used social media in the past 30 days, with more than a billion people logging in either to Facebook or QZone in the past month.
• Mobile usage has grown by 11% since last year’s report to pass 3.7 billion. In terms of unique users, it is projected that regional penetration will exceed 50% sometime in the third quarter this year.
• Mobile social is the hottest digital trend. The number of people accessing social media via the mobile phone jumped 32% in the past year.
Despite these impressive figures, Kemp said less than half of the region’s population have access to the Internet and fewer still have access to fast broadband.