The advertising industry in Singapore lost a pioneer on 21st November 2012. David Naidu died of a sudden heart attack at the age of 73. David had retired from the business, but was a still an active man and was living in Bukit Timah.
He started his career as a journalist on The Straits Times and covered the events leading to Singapore independence. He worked in marketing in Singapore and Malaysia and eventually started Dailey Naidu and Chan. Dailey was an American agency that partnered with David and Bernard Chan soon after they set up shop. When Dailey dropped out, the company became known as DNC. It was a major agency in Singapore for a few years and handled Burger King business for many years.