It is with sadness that we report the death of Michelle Lauridsen, Managing Director of Planet Ads & Design on 4th September 2013 in a tragic accident. Australian-born, Michelle worked in PR and as a copywriter in Adelaide and Tokyo. She founded Planet Ads & Design Pte Ltd in Singapore with her husband Harakazu (Hal) Suzuki seventeen years ago. The agency soon gained accreditation and success with work for well-known brands such as Guardian, 7-Eleven, Larry Jewelry, Carlsberg, MOS Burger, Delifrance, Coffee Bean & Tea Leaf and Carrefour, an account which it handled for an astonishing 13 years (media and creative). Her sister Suzanne joined the agency after her own successful creative career in major ad agencies
in Singapore.

Michelle leaves behind a daughter, Alyssa Suzuki. Michelle was just 50 years old when she died. She had a sweet, kind nature and it is hard to believe that such a lively lady will no longer be lighting up our lives. She will be sorely missed, in and out of the ad industry, by all who knew and loved her.

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