Experian Hitwise has released its first annual analysis of web searches conducted by Hong Kong Internet users. The results show that the online auction houses have generated a lot of interest in this market. Taobao was the top auction site with 35.9% share of visits followed by Yahoo! Auctions (31.9%), Paipai (14.3%) and then eBay (7.4%.).

TaoBao Trip also ranked top for travel agency sites with 10.7% share of visits. Next was Ctrip.com with 8.2% and Qunar.com with 7.2%, signifying the increasing competition for the Hong Kong travellers from Mainland China travel agency sites.

Social Networks were continuing to grow in popularity with Facebook in the lead. Electronics, Beauty & Fashion, Entertainment, Dating, Stocks & Property are also in this new analysis from Experian Hitwise.