The Integer Group has launched a new Insight & Strategy division within Integer China. This is a dedicated unit focused on understanding shopper behaviour, what drives it and how to change it. Integer China was set up in 2007 and considers itself the leading retail and shopper marketing agency with forty-five experts on staff. The agency works with brands such as Mars, Wrigley, Pepsi, Gillette and others. It operates now in Shanghai, Guangzhou and Beijing.
Emmanuel Sabbagh joins the agency as Director of I&S based in Shanghai. He moves from TBWAParis where he worked in the retail business of McDonald’s, Michelin and Nissan.