activeTV Asia has joined forces with ITV Studios to form ITV Studios Asia.
The companies plan top work together to secure commissions for ITV Studios’ portfolio of existing formats as well as upcoming ones. activeTV Asia will produce all content under the new ITV Studios Asia. The completed programmes will be distributed by ITV Studios Global Entertainment.
The two companies will develop ITV’s popular shows such as ‘Come Dine with Me’, ‘Hell’s Kitchen’, ‘Dancing On Ice’ and the recent shows such as ‘Popstar to Operastar’ and ‘May the Best House Win’.
activeTV is led by Bertram van Munster and Michael McKay, the guys responsible for The Amazing Race franchises in Asia, Australia and Israel. In 2010, activeTV also brought to the region E! News Asia.