Lowe and Partners has been selected to handle the youth brands for FrieslandCampina, one of the world’s largest dairy based product makers. The brief covers the whole of the region and will be handled from the regional office in Singapore. The appointment was made without a pitch. FrieslandCampina established itself in Singapore in 2012.
After pitching against several PR agencies, Epic Public Relations won the HTC business. The contract is for 12 months.
Saatchi & Saatchi Arachnid Malaysia has been reappointed the Digital Agency of Record for Petronas Lubricants International after a review involving seven other leading agencies. Saatchi & Saatchi Arachnid have held the business for three years. The agency will be working all the digital properties of the client.
Lee Jeans has appointed TBWA to lead the creative campaign in China for its 125th anniversary. The campaign will be led by TBWAHong Kong with collaboration from key personnel in Shanghai office.
Lowe Singapore is now the shopper and activation partner for Barilla, a leading pasta-maker. Barilla opened operations in Singapore last year to service markets in Southeast Asia. Barilla started life as a shop in Parma established in 1877.