The Bank of Singapore’s branding and marketing communications account has gone to M&C Saatchi. Bank of Singapore is a wholly owned subsidiary of OCBC Bank offering private banking services. The agency will be producing campaigns across TV, print, digital and direct marketing.
The Singapore Tourism Board has appointed Edelman Public Relations Worldwide as the PR firm of record. The appointment is for two years. Edelman won the business after tenders and submissions from eight PR companies. The PR firm will work with JWT, MEC and XM, the other STB’s agency partners.