WhybinTBWA New Zealand has been appointed creative and strategic agency for Bell Tea & Coffee Company. The agency will be responsible for the whole Bell branded portfolio which includes Bell Original as well as Kenya Bold, Finest Ceylon and Zesty Green.

The Integer Group in India was been appointed to handle below-the-line activities in the retail area for Fujifilm’s new brand, Instax. Instax is a brand of instant still cameras and films which come in two formats – the original ‘wide’ format which produces an image approximately 60mm x 99mm in size and a ‘mini’ 62mm x 46mm size picture. The Mumbai agency will use spaces and touch points with activation and one-to-one contact programmes to build
the brand.

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