A long established and reputable food company, Lam Soon, has continued to produce popular brands such as Knife Cooking Oil, Drinho, Soyfresh and Daisy.

It has help build those brands by advertising in the press, on posters and on television since the 1960s. In many cases it is a category leader and the products have gained awards in cooking oil, margarine, beverage, household and personal care sectors.

The company was founded by Ng Keng Soon in 1950 as Lam Soon Cannery Pte Ltd and it now has operations in Singapore, Malaysia, Thailand, Vietnam and Hong Kong. It celebrated its 60th birthday in 2010 with the tag line “Building Brands You Trust.”

 

 1960s

Knife Billboard Advertisement: Billboards along the streets during the good old days. Wondering where’s Knife’s billboard? Move your eyes to the top left corner.

 

 

 

 

 

 

 

 

 

 

Knife Newspaper Advertisement

 

1993

 

1995

Knife 7th Month Advertisement

 

 

 

 

 

 

 

 

 

 

 

1999 

Knife Mothers’ Day Advertisement

 

 

 

 

 

 

 

 

 

 

 

 

2001

Knife Mothers’ Day Advertisement

 

 

 

 

 

 

 

 

 

 

 

 

                    2003                                          

2004

Naturel Bus Advertisement

 

 

 

 

 

 

2005

Naturel Print Advertisement

2007

Naturel Creative For Bus Shelter Advertisement

 

Knife Poster Advertisement