A long established and reputable food company, Lam Soon, has continued to produce popular brands such as Knife Cooking Oil, Drinho, Soyfresh and Daisy.

It has help build those brands by advertising in the press, on posters and on television since the 1960s. In many cases it is a category leader and the products have gained awards in cooking oil, margarine, beverage, household and personal care sectors.

The company was founded by Ng Keng Soon in 1950 as Lam Soon Cannery Pte Ltd and it now has operations in Singapore, Malaysia, Thailand, Vietnam and Hong Kong. It celebrated its 60th birthday in 2010 with the tag line “Building Brands You Trust.”



Knife Billboard Advertisement: Billboards along the streets during the good old days. Wondering where’s Knife’s billboard? Move your eyes to the top left corner.











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