This was the 24th year of the Singapore Design Awards. Two hundred and sixty guests, which included representatives from other design organisations and a smattering of past DAS presidents, came to the Fullerton Hotel Singapore to enjoy the recent gala dinner and the presentation of awards.
The event is organised by the Designers Association of Singapore which that night officially rebranded itself the Design Business Chamber Singapore. Lawrence Chong, the current President of DAS/DBCS, drew the audiences’ attention to the fact that the local design companies had an annual turnover of $400 million which, while he admitted this was not large compared to other segments, but the nature of design meant this industry had a disproportionate impact on the economy.
Chong, who was one of the prime movers behind the rebranding of the decades-old society, said that the ambition and core mission of the organisation remained the same.
There were a record number of entries across many disciplines of design. The most trophies were picked up by DIA Brand Consultants but other well-known names in the Singapore design community like Bonsey Design, Consulus, Epigram, Equus and Asylum also did well. Outside of the consultants sector, Kingsmen Exhibits who sponsored the dinner, Nanyang Polytechnic and National Parks were all honoured that night.
Tai Lee Siang, President-Elect of the Chamber, presented the Gold Awards.
Unlike earlier years, this was a local affair. Let’s hope the Singapore Design Awards will once more invite international designers to enter. Singapore can and does compete on the international stage and this important show should, if it attracts overseas entries and interest, ensure Singapore is seen as the Asian centre of creativity.
Singapore Design Awards 2012 winners list
Student Packaging Category
BRONZE
Title Cult Mooncake Packaging
Name (Institution) Brandon Sim (Nanyang Polytechnic)
Student New Media Category
BRONZE
Title Kimmiphone
Name (Institution) Sheena Poh (Temasek Polytechnic)
SILVER
Title Tesla Motor
Name (Institution) Nicholas Ng (Temasek Polytechnic)
Branding Category
BRONZE
01. Title Jump Company Bonsey Design Partnership Singapore
02. Title Maybank Brand Identity
Company Bonsey Design Partnership Singapore
03. Title Tong Ming Xi Brand Identity Company Consulus
04. Title Dunlopillo: From Mattress to Moments
Company DIA Brand Consultants Sdn Bhd
05. Title NTUC Next U Company DIA Brand Consultants Pte Ltd
06. Title NTUC Unity Healthcare Company DIA Brand Consultants Pte Ltd
07. Title SATS Company DIA Brand Consultants Pte Ltd
08. Title U&ME: 50 Years of The Labour Movement
Company DIA Brand Consultants Pte Ltd
09. Title NAFA Marketing Campaign Company Equus Design Consultants
10. Title Exotiq Company Equus Design Consultants
SILVER
01. Title The Exchange at Asia Square
Company Designphase DBA Pte Ltd
02. Title Kota Iskandar: Destination Branding with a Difference
Company DIA Brand Consultants Sdn Bhd
03. Title Intercultural Theatre Institute Company Epigram
04. Title Urban Symphony Company Epigram
05. Title Raffles Hotel & Restaurants
Company Equus Design Consultants
GOLD
01. Title En Haute Joaillerie Company Asylum
Built Environment Category
BRONZE
01. Title Education Resource Centre
Company Bonsey Design Partnership Singapore
02. Title 6 Cove Way
Company D’Perception Ritz / GK Architects / Wywy Group
03. Title 3 Sisters House 1 Company K2LD Architects
04. Title Tampines Eco Green: Wayfinding Master Plan
Company Voon Tin Keat (National Parks Board Singapore)
SILVER
01. Title Adventure Playground Bishan – Ang Mo Kio Park
Company Atelier Dreiseitl Asia
02. Title 3 Sisters House 2 Company K2LD Architects
03. Title A Shy House Company K2LD Architects
04. Title Pin-Wheel House Company K2LD Architects
05. Title Rumah Binjai Company K2LD Architects
06. Title DW-House Company ONG&ONG Pte Ltd
07. Title No. 6 Watten Close
Company Renaissance Planners & Designers
08. Title No.56 Sunset Way Company Renaissance Planners & Designers
GOLD
01. Title JCK1 Company ONG&ONG Pte Ltd
02. Title M-House Company ONG&ONG Pte Ltd
Events & Exhibitions Category
BRONZE
01. Title Singapore City Exhibit
Company Creative Edge Consultants / Sugar Design Consultants /
Winkle-Picker
02. Title Audi A6 Launch Company Kingsmen Exhibits
SILVER
01. Title Art Stage Singapore 2011 Company Kingsmen Exhibits
02. Title BMW World Company Kingsmen Exhibits
Interior Category
BRONZE
01. Title APBCOffices, Kuala Lumpur Company Asylum
02. Title En Haute Joaillerie Company Asylum
03. Title FoodGarden Company Designphase DBA Pte Ltd
04. Title The Exchange at Asia Square
Company Designphase DBA Pte Ltd
05. Title Toby’s Estate Coffee Company Designphase DBA Pte Ltd
06. Title 3 Sisters House 1 Company K2LD Architects
07. Title 3 Sisters House 2 Company K2LD Architects
08. Title A Shy House Company K2LD Architects
09. Title House at Hillside Company Keat Ong (Nota Design Group)
10. Title The 2nd Floor at the American Club Company ONG&ONG Pte Ltd
11. Title Class With Soul Company Spacedge Designs
12. Title D’Grove Villas Company White Corporate
13. Title Park Infinia Company White Corporate
14. Title Ri Stationers Company White Corporate
SILVER
01. Title Johnnie Walker House Shanghai Company Asylum & Love
02. Title Escentials, Marina Bay Sands Company Asylum
03. Title Thinking Out of the Box Company Spacedge Designs
Print Category
BRONZE
01. Title APBCOffices, Kuala Lumpur Company Asylum
02. Title En Haute Joaillerie Company Asylum
03. Title FoodGarden Company Designphase DBA Pte Ltd
04. Title The Exchange at Asia Square
Company Designphase DBA Pte Ltd
05. Title Cooking for the President Company Epigram
06. Title Notbooks Company Epigram
07. Title On Such A Full Sea Are We Now Afloat
(NUS Annual Report 2011) Company Epigram
08. Title Johnnie Walker & DFS 50th Anniversary
Limited Edition Posters Company Open D Group Asia
09. Title The Heart of Success – Masters of Success Share Key Secrets
from Within Company Spirit of Enterprise
10. Title Service Excellence Toolkit Company TILT Pte Ltd
SILVER
01. Title Bonsey Design Holiday Cards 2010
Company Bonsey Design Partnership Singapore
02. Title Straits Resources Annual Report
Company DIA Brand Consultants Pte Ltd
03. Title 10 Things to Do Before You Die / 10 Things We Did Last Year
(Lien Foundation Annual Report 2010/2011) Company Epigram
04. Title Singapore Classics Company Epigram
05. Title SBS Transit Downtown Line Tender Package
Company SiliconPlus Communications
Gold
01. Title 54th Biennale – The Cloud of Unknowing Company Asylum
02. Title Amanda Heng – Speak To Me, Walk With Me
Company D-File Design Studio
03. Title Several Islands Company Joanne Pang Visual Communication
Product / Industrial Category
BRONZE
01. Title Newfresh Vase NV100 Company NextOfKin Creatives
02. Title Carrot Company Orcadesign Consultants Pte Ltd
03. Title The Yum Seng Series Company Yolk
SILVER
01. Title Lorong Halus Wetlands Park – Environmental Signage
Company Creative Edge Consultants
02. Title SpareOne Mobile Phone Company NextOfKin Creatives
03. Title DesignLine Edge TV PDL7906 Company Philips Design
GOLD
01. Title The Mighty Pack’ Ergonomic School Bag
Company Buddy Pte Ltd
02. Title Ecowater CES Purifier Company NextOfKin Creatives
Multidisciplinary Design Category
BRONZE
01. Title myVillage at Serangoon Garden Company Consulus
02. Title Singapore City Gallery
Company Creative Edge Consultants / Sugar Design Consultants /
Winkle-Picker
03. Title Dunlopillo: From Mattress to Moments
Company DIA Brand Consultants Sdn Bhd
04. Title Kewalram Chanrai 150th
Company DIA Brand Consultants Pte Ltd
05. Title NTUC Unity Healthcare Company DIA Brand Consultants Pte Ltd
06. Title Ogawa: The Heart of Wellness
Company DIA Brand Consultants Sdn Bhd
07. Title IT Company Joanne Pang Visual Communication
08. Title Amidst Nature Company K2DL Architects
09. Title Johnnie Walker – Multidisciplinary Company Open D Group Asia
SILVER
01. Title Tong Ming Xi Company Consulus
02. Title Rajah & Tann Company Equss Design Consultants
New Media Category
Gold
01. Title Vine & Leaf Multi-Touch Interactive Table at
Changi Airport Terminal 2 Company Yolk
